With virtual events becoming more and more commonplace, it’s important to keep your audience engaged and wanting to come back for more. While attending talks and meetings can seem redundant after a while, interactive booths offer a chance for attendees to see something fresh and engaging. The plus side is the more interactive the experience, the more likely attendees will want to use your booth again. Here we explore how interactive booths can help make virtual events more fun and engaging for all parties.
Whether the goal is to be educational, informative, or just engaging, every interactive booth serves a purpose. However, you still want people to come back to your booth at future virtual events, which is why the booth needs to be as unique as possible. There are several ways to accomplish this, either through games, prizes, exploration, and spreading the fun to social media. Even incorporating a limited one-time-only feature gives audiences something to look forward to the next time they come to your booth. Changing things up every time they use your booth keeps it unique and fresh for everyone.
Everyone loves games, and this can absolutely include your booth, too. You often here people say they pay attention better when they read for fun than when they read because they have to, either for school or work. Fun makes people happy and incorporating this in your booth will give your audience something big to look forward to in the future, especially if the fun changes every time they use your booth.
If people are going to spend time on something, they’re going to want to get something out of it in the end, and this includes your booth. Even if it’s just for a few minutes, you want those few minutes to mean something for your users. Whether it’s a small certificate or cool photo, giving your users an incentive to use your booth will give them every reason to come back in the future, especially if the incentive changes.
Social media, especially Twitter, has become the go-to tool in spreading the awesomeness of everything, and this can include your booth. Twitter is validation central where everyone wants to get noticed and using the blue bird app to share your booth is the best way to get people to come back for more. This can easily be accomplished by letting your users share the moment on Twitter with a cool photo and hashtag as a final step when using your booth. Everyone on social media wants validation, and you can use this as a way to spread the awesomeness of your booth for future users.
Interactive booths can be a very fun way to offer virtual event audience members an escape from the mundaneness of well, virtual events, whether it’s talks and/or meetings. Your booth can be informative, educational, engaging, or all of the above, but you still want people to come back for more in the future. Whatever your booth features, mixing things up and offering limited features or incentives gives audiences a reason to keep coming back.
